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How to Boost Membership by Emphasizing Value Over Networking

One of the biggest challenges associations continue to face is the inability to offer members face-to-face networking opportunities. But by highlighting the value proposition of membership over networking, one association increased its associate membership. Here’s how.

The post How to Boost Membership by Emphasizing Value Over Networking appeared first on Associations Now.

The State of Email: The Case for Drilling Further Into Your Association’s Niche

While niche newsletters are already a hot property outside of the association space, it’s an area where associations can play—especially if they have subniches worth diving into. However, the approach must be informed by business needs.

The post The State of Email: The Case for Drilling Further Into Your Association’s Niche appeared first on Associations Now.